SpeedPPC: The quickest PPC management tool on the planet
I came across a fascinating AdWords management tool recently. Branded SpeedPPC it lets you create huge pay per click campaigns in double-quick time. The art of running AdWords campaigns effectively is to build out your campaigns to include a wide range of keywords and phrases with ad text appropriate to each keyword too. Writing ad copy like that increases your CTR which is good for traffic volume and for lowering your click costs.
SpeedPPC takes this process a step further: it lets you construct landing pages that are focused on each keyword as well. So you can therefore rapidly build a complete sales conversion system made up of an enormous number of keywords, ads that are relevant to each keyword with keyword level URLs that ensure that your web visitors land on a page that includes the exact words they have been looking for when they click on your ad. This means that you are much more likely to get conversions from your website traffic.
An approach like this is common practice but the issue most adwords managers suffer from is a shortage of time and this is where SpeedPPC really helps. I watched a demonstration of somebody using SpeedPPC that showed them creating a complete PPC campaign consisting of over 8700 keywords and over 430 ads all in appropriately themed Ad Groups as well as over 8705 landing pages – all in about 12 minutes!
I guess if you are running a lot of AdWords campaigns or if you take your affiliate marketing really seriously then a system like SpeedPPC is a real time saver.
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